Foot binding is a thing of the past, but many Chinese women still work to attain very specific ideals of beauty. The female form has been idealized as far back as 23,000 years ago, yet perceptions of a woman's "ideal" body change constantly, putting pressure on women worldwide. While the philosophy of beauty is recognized within many different cultures, the various rituals and standards of beauty vary from one culture to another. Yet, in ancient Egypt, the effect wouldn’t have been funny. In modern China, large eyes are considered to be a beautiful attribute. The male beauty market has reacted with exponential statistics: The number of men’s beauty products increased by more than 70% worldwide between 2012 and 2014. Korean beauty standards have become a well known feature of Korean culture.In 2015, a global survey by the International Society of Aesthetic Plastic Surgeons found that South Korea was the only East Asian country in the top 10 countries [clarification needed] with the highest rate of cosmetic surgeries. It is no wonder that when it comes to some of the most unusual beauty trends from around the world, the saying is proven to be certainly true. Cosmetics usage throughout history can be indicative of a civilization’s practical concerns, such as protection from the sun, indication of class, or conventions of beauty. The Asian Beauty Standard: White . Korean beauty standards dictate that a full and round head is beautiful! Beauty is a highly subjective concept, with different ideas and standards of beauty prevalent in different cultures around the world. This applies to both men and women. So don't ever give the crap that Asians are trying to look Caucasian, … The answer lies in Shanghai, the cosmopolitan city of Far East. To some degree, it applies to men as well. Whiteface: It’s not spoken of much here in the Western Hemisphere, but in the East, it’s a concept that’s had a long history in the world of beauty—even predating colonialism. 05/05/2014 10:41 am ET Updated Jul 05, 2014 My friend Megan is, by traditional standards, gorgeous. Pale skin was preferred over tan skin, being curvy was preferred over being thin, and showering was an option instead of a social norm. It meant women (and men) didn’t have to work for long hours in the fields to support themselves. Beauty Has Many Faces. Shanghai’s beauty was China’s beauty, it not only represented the most popular elements in China, but also influenced the world’s fashion power. The Asian Beauty Problem. The timeline below represents a brief history of cosmetics, beginning with the Ancient Egyptians in 10,000 BCE through modern developments in the United States. The chronicles called kojiki ("Records of Ancient Matters") and nihon shoki (the second oldest book of classical Japanese history) reveal that even in ancient times, specific beauty customs such as of painting the face with red pigments did already exist. Not only are men jumping on the bleaching bandwagon, so are other beauty product giants like Garnier, Neutrogena, L'Oreal, even Vaseline got in … The ancient Greeks were more focused on the ideal male physique than women’s, meaning that it was the men of this time period, rather than the women, who had to live up to high standards … The difference between Caucasian and Asian standards of beauty and idealized images of physical perfection are almost completely the opposite of each other, and you can see this most apparently when you compare the most popular celebrities from each culture, who each represent their culture's ideal beauty image. She was endowed with good looks and her name was a byword for beauty. “Part of this difference [in beauty standards] comes from the fact that the East equates beauty to balance. She lived in Zhuji, the capital of the Yue Kingdom at the end of Spring and Autumn Period. Eyebrows The ancient Greeks were very particular about their ideals of beauty and captured them in works of art we still enjoy today. It is common to see Chinese advertisements that feature models with very pale skin or actual Western models that suggest a strong Western influence. Here’s how: Skin. For my Paradigm shift projects, I decided to focus on the shift on the standard of beauty from Ancient China starting from Ming & Qing Dynasty to the modern China now. Here list some distinct features for ancient Chinese female: Lips. These beauty standards had an impact on food trends as well. In general, the beauty standard of the ancient Chinese is: tender, tiny, pretty and small-boned with white skin, bright eyes and white teeth. The Japanese figure (both male and female) is broad from the front, usually with wide, angular shoulders and wide ribcage, but narrow when viewed from the side. Moreover his ears, to modern viewers, appear comically large – hardly an attribute, you would think, of male beauty. Balance in this sense creates an ideal of moderation and wellbeing as pillars of attractiveness. Dark-haired and bronze-skinned, their ideal of beauty was the total opposite: long and curly golden locks, and pale porcelain skin. Dark (or mildly silver-streaked) hair, deep gaze, manly facial features, slim and tanned body, and, lest we forget, the famous Greek profile - what a winning combination! Today, we're still bleaching our teeth, lying in tanning beds, straightening or curling our hair, and pushing up our breasts with all sorts of contraptions. Western and Chinese standards of beauty differ on a number of points, including their opposing views on tanned skin and athletic builds for women, or "scruffiness" and facial hair for men. It's an old tale that women have always been pressured to stay thin for Hollywood, but the same thing happened to men. 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